Customer, not the King anymore at SBI
Banks preparing to milk customers for its inadequacies.
Debkumar Bhadra | Musings of an Islander | South
Andaman
On 28 August 2014, the Prime Minister of India launched Pradhan
Mantri Jan Dhan Yojana (PMJDY) scheme for comprehensive
financial inclusion by opening a bank account for every household. The goal was
to ensure that every citizen has access to financial services namely Savings
and Deposit Accounts, Remittance, Credit, Insurance, Pension in an affordable
manner. In an email to Chairpersons of all PSU Banks the Prime Minister
categorically stated that “bank account for each household was a national
priority” and urged banks to gear up for the gigantic task. Response of the
country men was such that a Guinness World Record was created by opening 1.5 Crore
bank accounts on the inaugural day itself. But never did anyone imagine that
banks would resort to milking the same customer, which hitherto was regarded as
the King.
In the aftermath of
demonetization of higher denomination notes, the citizens have been having a
hard time withdrawing the required sum of money from banking channels,
specifically ATM’s. Instances have been reported where customers had to return
empty hand both from bank counters as well as ATM’s. To make things worse, the
State Bank of India has revised
the service charges translating to manifold increase in
minimum balance required for maintaining a savings account from April 1st.
Similarly the Monthly Average Balance (MAB) has been increased to as high as Rs
5000.oo for branches in six metro cities. As of now the MAB is Rs 500.oo for
savings account without cheque facility and Rs 1000.oo with cheque book
facility. The current upward revision is going to hit 31 crore savings account
holders with SBI and its associate banks. Other banks are also expected to
follow suit.
Account holders will have to
maintain a specific Monthly Average Balance, failing which a fee upto Rs 100.oo
plus Service tax will be levied.
For savings account three
cash deposits will be free in a month beyond which an amount of Rs 50.oo plus
Service Tax will be charged. For Current Account holders Cash Transaction
Charges as high as Rs 20000.oo has been prescribed beyond free limit.
Withdrawal from ATM is
restricted to five free transactions (three for other bank) in a month, beyond
which an amount of Rs 20.oo will be charged from other bank and Rs 10.oo for
withdrawals from SBI ATMs. However accounts which maintain a minimum balance of
Rs 25000.oo (Rs 100000.oo for other banks) there will be no charge on ATM
withdrawals.
SMS alerts will be charged
at Rs 15.oo per quarter from debit card holders with MAB of Rs 25000.oo and
below.
For a complete list of
Revised Service Charges, readers are requested to contact their bank or take a
look at this
link.
The impetus that PMJDY has given to the banking system resulting in
opening of 27 Crore bank accounts under the scheme is unparalleled. However the Banks,
as per several media
reports, have not been able to cope up with the emergent situation. Upward
revision of service charges under such a circumstance is going to add to the
resentment of the customers.
The situation has become
such in some part of our islands that banks in some of the instance has not
able to dispense cash to its customers over its counters. One can imagine the
situation at ATM’s. Let me narrate my last week’s experience with the
functioning of a typical SBI ATM. I visited my banks ATM at Bambooflat.
Inserted the card and after entering the required fields came to know that the
amount entered could not be dispensed since 500.oo and 2000.oo rupee notes were
not there. I had to enter a lesser amount and after two withdrawals, could get
only one-fourth of what I intended to withdraw in 100.oo rupee notes.
While I was gearing up for
the third swipe in a row “Baki ke customers ke liye bhi kuch note rakhiye”
(leave some notes for rest of the customers) quipped the customer in the queue
behind me. Thus I had to contended with what I got after surrendering three
attempts at my banks own ATM!
Had I withdrawn the required
amount in Rs 100.oo notes that the ATM was dispensing, I would have ended up
paying service charge for no fault on my part. The bank on the other hand,
which is apparently at fault, stands to gain from the situation since I will
have to visit the ATM again to meet my requirement of hard cash. In the
process, I will have to pay service charges for repeated visit to the ATM.
As a customer, almost all of
us islanders has shown tremendous patience all these days. But surprisingly
when the daily restrictions has been removed by the RBI considering the fact
that shortage of cash in the country has eased, bank ATM's dispensing only 100
rupee notes smell fishy. Earlier when the ATM's were dispensing only 2000 rupee
notes, the banks failed to change them for 100.oo rupee note and now when the
cash situation has improved, the ATM's are dispensing only 100.oo rupee notes
causing inconvenience to the customers.
Under such a situation, the
proposed levy of service charges not only seems ill timed, it is in-fact
unprofessional on the part of the bank to resort to milk the customers by levy
of service charges for its apparent inadequacy.
Thus on the occasion of International
Womens Day, I appeal to the Chairperson Mrs
Arundhati Bhattacharya to consider roll back of the proposed
service charges and give its 31 Crore savings bank account holders the much
needed respite from the April fool’s prank.


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